Expanding Capabilities Through Creative Integration
Closing gender disparity in STEM starts with understanding central obstacles girls experience in the initial school years. The obstacles presented are all interconnected and will require system-level action by everyone from instructors to parents, to curricula developers and deliverers, and finally policymakers.
mynd's Proven Track Record in Visual Communication
mynd has built a strong reputation in the eLearning and media space through consistent execution of complex, high-volume projects for a global client base. With over 7,000 projects completed, their portfolio includes explainer videos, 2D and 3D animated content, brand films, and 3D product visualizations. Their work has supported communication, marketing, onboarding, and training for major global brands such as Audi, Bayer, McDonald’s, and RE/MAX. Clients value mynd’s collaborative process, quick turnaround times, and ability to craft visual content that clarifies messages and enhances learner engagement.
What This Means for Learning Outcomes
With this acquisition, Mitr will be better positioned to deliver learning solutions that combine strong instructional design with high-impact media formats. Clients will benefit from closer collaboration between creative and learning teams, resulting in content that is not only engaging to watch but also more effective in meeting specific learning objectives. From early concepts through delivery and integration, projects will have fewer handoffs, clearer ownership, and more cohesive results.
Bringing Together a Global Learning Innovation Ecosystem
This acquisition brings together a world-class ecosystem of learning innovation, Mitr’s AI-based solutions for content creation and learner analytics, Upside’s science-backed frameworks for impactful instructional design, and mynd’s strength in crafting immersive, visually rich media. This combination enables clients to access a unified ecosystem for high-quality learning, from strategy and design to global-scale delivery.
Operational Synergies and Workflow Improvements
mynd’s scalable production infrastructure will further support Mitr’s ability to serve diverse industries and geography. mynd’s team brings established workflows in animation and video production, including adaptive review processes and extensive file security standards. These practices align well with Mitr’s ISO- and CMMi-based approach to delivery management, which emphasizes speed, quality, and client responsiveness across all project stages.
Reinforcing Mitr’s Award-Winning Learning Ecosystem
This acquisition is also a reflection of Mitr’s continued investment in building a comprehensive learning ecosystem. With more than 35 years of combined experience across enterprise and education, Mitr has delivered award-winning learning solutions that drive skill development and real-world application. The company has been recognized by respected industry bodies, including Brandon Hall Group, LearnX, Fosway, Training Industry, eLearning Industry, Great Place to Work®, and the APEX Awards. This recognition speaks to Mitr’s track record in delivering quality and measurable outcomes.
Enhanced Value for Clients and Partners
For clients, the benefits of this acquisition will be both practical and immediate. Working with Mitr now means having access to end-to-end capabilities that include strategy, content design, animation, media production, and platform integration. Clients will be able to consolidate vendors, simplify communication, and accelerate project timelines without compromising on instructional integrity or creative depth. This streamlined approach is expected to improve alignment between stakeholder goals and learner outcomes.
The addition of mynd also enhances Mitr’s ability to respond to the increasing demand for flexible learning content that fits into modern attention spans and device usage patterns. Whether through microlearning formats, animated tutorials, or visually rich product walkthroughs, the combined teams will be able to offer a broader toolkit of learning formats optimized for attention, comprehension, and retention.
A Seamless Integration Built on Shared Values.
Both companies share a commitment to partnership-driven delivery, iterative development, and transparent communication. These values will continue to guide the way projects are structured and supported. Importantly, clients will continue working with the same people they know and trust, but now with the added benefit of access to deeper creative resources and technical capabilities.
While the integration is already underway, clients and partners will start to see the impact over the coming months as new offerings roll out and cross-functional teams take on more complex assignments. Joint portfolios, case studies, and solution demos will also be shared to illustrate how this combined capability can be applied to current and emerging learning needs.
Looking Ahead
This announcement represents a key development for Mitr Learning & Media as it continues to grow its capability and reach. The goal is not simply to add more services, but to create stronger alignment between content, media, and learning outcomes. With mynd, now part of the Mitr team, clients can expect solutions that are informed by learning science, supported by visual clarity, and executed with production precision.
To learn more about this acquisition and how it can support your upcoming learning initiatives, read the full press release.
